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To say we dominated this story with our client partners would literally be the understatement of the year!!!13 out of 23 products to be exactWe always say a combination of quality and quantity is the recipe for success and in this case it’s certainly both. Learning Resources Educational Insights hand2mind https://lnkd.in/gF8VkzMi
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Scott Goldberg
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Happy Monday!Last week was amazing. Here's the week of September 16th in review, top 5 moments:🎉 #SnoopDoop- We always recommend to our client partners that we come up with a smart, cost effective way to break through the clutter at media events and oh boy did we do just that last week with Learning Resources and our Snoop Dogg doppelgänger. Think about it. Snoops' reputation has evolved significantly over the last 10 years. From where he was 10+ years ago to where he is now with the Olympics, The Voice and more, it's quite impressive. See comments for pics. 🎊 National TV is still very much a thing. One of our client partners Educational Insights was featured on NBC's Today Show. Thanks to The Toy Insider and Ali Mierzejewski, Laurie Schacht, James Zahn and everyone else involved that made that happen. You know who you are!🥂 Desksides- We hosted an international client partner in NYC with a variety of in-person desk side briefings which included local TV, a marketing trade, sports business and more. Well done team Carve Communications, Inc.📣 LinkedInLive- Ever wonder what a journalist really thinks about your pitch?On October 2nd at 230EST, we've got a LinkedIn Live where our very own Mariela Azcuy will be joined by Tech Target’s Senior News Writer Don Fluckinger. Don will be sharing real examples of “near-misses” - those that almost succeeded but didn’t quite make the mark. We’ll share solutions on how to succeed, Don’s media relations do’s and don’ts, and more. #relationshipsmatter💍 Celebration- Last but not least Nicole Brief is no longer "NB", she is now Nicole Curro, "NC". While this might feel more appropriate for Facebook or Instagram, it was quite the celebration this weekend and we couldn't be happier for her! Two weeks of freedom will also be nice :)
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Scott Goldberg
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The August Most Valuable Carver (MVC) goes to none other than Jess Pechie. We always talk about standing out amongst the crowd and differentiating ourselves (or more so our client partners), and that is the epitome of Jess. From the first time I interviewed her to our first in-person encounter at our 2023 Holiday Gathering and ever since, Jess has found a way to separate herself from others, to be different, to think different, to talk different, to work different and I mean that in the nicest way possible. We often say here at Carve Communications, Inc. that we are different, but we're not different just to be different. We're actually different on purpose, we like to challenge the status quo, we don't like cookie-cutter or vanilla and again, that is Jess.August was a huge month for Jess and being half way through September looks like that trend is continuing!And you know who benefits from this most, our client partners!Now the big question, who is going to be September's MVC?
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Scott Goldberg
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On the road again…the travels continue this week. LA Fall Toy Preview here I come.Holler if you’re around!#LAFallToyPreview#ToyfairThe Toy Association Carve Communications, Inc.
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Scott Goldberg
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We as a society and as an agency talk a lot about company culture and what that means to you as an individual. No one would disagree that your company culture matters. Our team builds and lives the culture we developed together.In our newsletter just this week we discussed work-life balance and how that phrase is just kinda off. Life happens. Your work needs to fit into your life, not the other way around. Case in point.As a team hovering around 20 staff currently, at the beginning of the year David Barkoe and I had decided it was time to formalize a true employee handbook. A singular official document that outlines expectations, policies and procedures including vacation (unlimited PTO in our case), holidays, 401K, benefits such as our Maternity & Paternity policy and so much more.Speaking of parents, David and I are living this everyday with two young families. We know what it’s like to be a part of a growing family and all the demands that come along with that new bundle of joy. Earlier this week our policy for both maternity and paternity was highlighted in a very thoughtful and comprehensive story in Fast Company and we couldn’t be prouder. With so many unknowns around this topic, so many variables, differing policies from state to state, our policy is intended to empower the growing family to do what’s right for them and takes into account what that team member and their family needs are. We know being a working parent can be tough at times and also extremely rewarding at others.#lifehappensCarve Communications, Inc. Full story in comments and if you want to check out our newsletter I’ll share that link too.
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Scott Goldberg
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As an agency we’re very excited for this announcement about our partnership with the Golden Bear Toys team, and Soccer Bot, for many reasons:1. While we love what we do, a good or in this case a great client that values our perspective, trusts our opinions and approaches the client/agency relationship with mutual respect is the winning recipe for success and that is absolutely the case here.2. Our strategic and integrated marketing plan to support the launch of Soccer Bot is smart, it’s results driven and we’re already starting to see the fruits of our labor. 3. Soccer Bot is not over engineered or too complicated like some other “tech toys” out there. Instead it’s intuitive and actually will help a child improve their ball skills. 4. Last but not least, I’ve played soccer since I was probably 3-4 years old so the nostalgia factor can’t be ignored either.Thank you to Barry Hughes and the team as well as The Toy Book and their support here. https://lnkd.in/gr_J-AKkCarve Communications, Inc. #pragency #clients
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Last week was a good reminder for all of us here at Carve Communications, Inc., and honestly for anyone that dabbles in the earned media industry as a whole(agency and client partners), that timing is unfortunately out of our control. Sure sometimes when you have one of those big "tent pole" moments like a product launch, acquisition or C-Suite hire the timeline can be "controlled", to a degree. But otherwise, most of the time things happen when they happen in earned media. As opposed to paid, where again guarantees can be made and for all intents and purposes where you set a schedule and that's that. Case in point: Last week we secured a feature interview on Bloomberg for a client that is currently not a client. The segment took place last week for three reasons. #1 we had pitched the right producer at Bloomberg months ago but the timing just wasn't right, however, the producer kept us and our client in mind for the right opportunity. #2, last week there was a hot topic in the industry that made it timely.#3 in the spirit of true partnership, we acted swiftly, connected with our contact and worked together to prep the exec accordingly. Just one more reminder of the power and magic of PR. Segment link in comments for those interested.#PRagencylife
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Scott Goldberg
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The “MVC” or Most Valuable Carver of July went to none other than Hailey Pinto. I’ll be honest this wasn’t an easy decision. Not because we questioned if Hailey deserved it but instead because there were a couple of other really strong candidates for last months award. In the end it came down to this:🔥Hailey’s team approach & “can-do” attitude is contagious🔥Hailey’s ability to take feedback and implement is nothing short of extraordinary🔥Hailey embodies our “just get sh*t done” mantra🔥Hailey knows she doesn’t know everything and therefore she asks smart questions, with an intentionality and purpose to it focused on actionable results oriented solutionsThank you Hailey for going above and beyond since day 1 here at Carve Communications, Inc.
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Scott Goldberg
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A former client partner shared this story earlier here on LinkedIn and I felt it was worth a reshare in many ways, after all, it's about NIKE. To me NIKE is one of those bucket list brands, a dream type of client partner.This is a topic us marketers deal with everyday, the concept of data. Typically the saying goes "more data, more better" but this is a friendly reminder that that may not always be the case. And even moreso, how the data is interpreted, the action items or plan resulting in the data and what the marketing team is ultimately trying to achieve is perhaps and more certainly in this case, the most important piece.It will take you no more than a few minutes to read this but likely a bit longer to really digest. Would love to know what others think as well.https://lnkd.in/ge4y_DXi
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Scott Goldberg
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The timing is right. The timing is right now in fact.Gift guide season is upon us. If you don't have a plan in place, you are behind the 8-ball. If you don't have a plan in action you are late to the party.It's go time.
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